Haarlem & The Hague, the Netherlands A current retail formula and 8 concept stores for KPN which merges the virtual and physical worlds for the ultimate user experience. Future-proof retail for KPN The Netherlands. The design is implement in 125 KPN stores in the Netherlands. ''The recent stores are a physical manifestation of the KPN website where customers can touch and test the latest technologies to find the best products and services.'' KPN Retail Formula Technological developments are radically impacting on society and our approach to customer service.

The pilot stores reflect KPN’s omnichannel approach by integrating online shopping and customer centres. In so doing, the number of contact moments with customers is increased. The recent stores are a physical manifestation of the KPN website where customers can touch and test the latest technologies to find the best products and services to make their life and work easier and more fun.

The concept store is comprised of two main elements. A central object composed out of modular elements for seating, displaying smartphones, tablets, handsets and the latest gadgets and accessories; and the smart wall that is positioned around this object.



The screens are equipped with infrared and Kinect technology that respond to movement of the visitor.

By connecting individual screens a life sized touch screen with a diagonal of more than five and a half meters is created. article Architectenweb article De Architect Project credits KPN Retail Haarlem and The Hague, the Netherlands 90m2 concept store realised 2015 Design credits Eline Strijkers, Duzan Doepel with Kasper Zoet, Riekie Brokking de Werkvloer NykampNyboer Teo Krijgsman news sep '15 KPN future retail concept shortlisted FX International Interior Design Awards jul '15 FINALIST (INTERNATIONAL STORE OF THE YEAR) RETAIL WEEK AWARD WITH FUTURE PROOF RETAIL KPN jun '15 RED DOT AWARD FOR KPN FUTURE PROOF RETAIL Publicity 2016 POWERSHOP 5/ KPN retail 2015 PI/ KPN retail 2015 Red Dot/ KPN retail related projects ENNUAmsterdam, the Netherlands HUMANOIDArnhem, the Netherlands STILLS ANTWERPAntwerp, Belgium SPRMRKT STH MAmsterdam, the Netherlands SPRMRKT STH WAmsterdam, the Netherlands STILLS FLAGSHIPAmsterdam, the Netherlands ZOLA MALERotterdam, the Netherlands SPRMRKTAmsterdam, the Netherlands

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