Sales Strategy & Revenue Generation
Own and deliver the branchs monthly, quarterly, and annual sales targets across the full wires and cables range (house wires, versatile cables, power & control cables, LT Cables).
Develop and execute territory-level sales plans aligned with regional and national objectives.
Drive primary and secondary sales – from company-to-distributor as well as distributor-to-retailer / end-user off-take.
Identify and convert current business opportunities across the retail/trade, project, and institutional segments.

Channel & Distribution Management
Appoint, develop, and manage a productive network of distributors, dealers, and retailers across the assigned territory.
Strengthen channel loyalty through regular engagement, dealer and electrician meets, and prompt resolution of issues.
Ensure availability of adequate stock, product width, and counter visibility at channel partners.
Implement schemes promotions,



and trade-marketing activities to expand reach and market share.

Project & Institutional Sales
Build relationships with electrical contractors, consultants, builders, EPC firms, panel builders, and government / PWD bodies.
Drive approvals and product specifications with consultants and large buyers.
Track and pursue infrastructure, real-estate, and industrial projects in the territory and convert them into orders.

Team Leadership & Development
Appoint, lead and motivate a team of Area Sales Managers, Sales Officers / Executives to achieve individual and branch targets.
Set transparent KPIs monitor daily field activity, and drive sales-team productivity.
Recruit, train, and mentor the sales team; conduct regular reviews and on-the-job coaching.

📌 Sales Manager Channel & Project Sales Immediate Joiners Ludhiana
🏢 Michael Page
📍 Ludhiana