Job Summary

We are looking for a Senior Planner - Programmatic Digital OOH with a strong foundation in OOH media planning and a growing understanding of programmatic DOOH ecosystems. This role is planning-led, not execution-heavy. The candidate will be responsible for building robust media plans, audience strategies, and performance frameworks while coordinating with execution and operations teams.

Qualifications
Bachelor's degree from an accredited college or university
Digital Marketing Qualified

Roles & Responsibilities

Planning & Strategy (Primary Focus)
Lead end-to-end planning for Programmatic Digital OOH campaigns across formats such as roadside, malls, airports, transit, and premium indoor screens
Translate client briefs into audience-first, location-based OOH strategies
Build media plans, reach-frequency models, budget phasing,



and evaluate screen selection, city mix, dayparting, and contextual relevance
Work closely with sales, trading, and operations teams to validate feasibility

Data, Tools & Analytics
Robust hands-on use of Excel for planning grids
Robust hands-on use of Excel for cost calculations
Robust hands-on use of Excel for reach estimates
Strong hands-on use of Excel for performance summaries

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Media Planner Pune (India)
🏢 Lemma Technologies
📍 India