Responsibilities
Content Strategy & Planning
Develop a explicit, platform-specific content strategy across Instagram, website and other digital channels.
Build content pillars rooted in skincare education, product storytelling and brand philosophy.
Ensure all content aligns with Auravedics tone
natural, rooted and credible.
Planning & Creative Coordination
Create a detailed content calendar that balances education, engagement, and sales.
Write explicit, actionable briefs for designers, video editors, and creators.
Manage the production workflow to ensure all assets are delivered on time and meet brand standards.
Review and approve all creative work to ensure visual and narrative consistency.