Job Title: Marketing Executive / Sr. Marketing Executive

Department: Marketing After Market

Company / SBU: ASBU

Grade Range: M10 – M09

Purpose of the Role

To plan, develop, and implement marketing campaigns to expand the client base, enhance company awareness, and promote products.

Key Responsibilities
Achieve sales budgets in the assigned territory by closely working with franchisees.
Anchor the field-level implementation of all marketing programs.
Collect market intelligence regarding competitor activities.
Expand the retail network as per assigned targets.
Submit periodic sales and market reports.
Work closely with service personnel to ensure effective warranty management and post-sales service.

Key Accountabilities
Dealer network management.
Market penetration.
Territory sales growth.
Expansion of the retail network.

Internal Interfaces
Production
Supply Chain
Logistics
PPC

Number of Reportees: None

External Interfaces
Franchisees
Dealers
Distributors

Reporting To:



Branch Manager

Preferred Candidate Profile

Age
Minimum: 24 years
Maximum: 30 years

Qualification
Minimum: MBA from a reputed institute
Desirable: Engineering Degree

Experience
Minimum: 2 years
Desirable: 5–6 years

Experience Required

Experience in channel sales of products such as:
Tyres
Paints
Lubricants (Lube Oils)
Automotive Accessories

Required Skills

Technical / Functional Skills
Team Building
Communication Skills
Customer Relationship Management (CRM)
Product Knowledge

Soft Skills
Communication Skills
Presentation Skills

Knowledge Required
Knowledge of franchisee distribution models.
Solid product and market knowledge.

Desired Attitude
Valuable communication skills.
Solid product and market understanding.
Customer-focused with the ability to build and maintain dealer relationships.

📌 Sr Marketing Executive/marketing Executive Vijayawada (India)
🏢 Vrinda Global
📍 India