Objectives Of This Rol e
Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies
Partner with performance marketing and web teams to design, test and evolve nurturing tactics.
Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team

Product Overview :- Business Banking Assets:



BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Specialists space. The incumbent will be a part of this department.

We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee’s, Foreign Exchange and Trade Products.

📌 Product Manager Business Loans Mis Kmbl Mumbai
🏢 Kotak Mahindra Bank
📍 Mumbai