07 Aug
|
HealthKart
|
Gurugram
07 Aug
HealthKart
Gurugram
About the Role
HealthKart is looking for a Senior Influencer Marketing Associate to drive influencer campaigns for HK Vitals. The role involves managing end-to-end influencer collaborations, campaign execution, creator relationships, and performance tracking to drive brand awareness and business growth.
Key Responsibilities
Execute end-to-end influencer marketing campaigns across Instagram, YouTube, and emerging platforms.
Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
Develop campaign briefs, influencer scripts, and content guidelines.
Coordinate with agencies, creators, and internal teams to ensure timely campaign execution.
Track campaign performance, engagement, reach, traffic, and ROI.
Maintain influencer databases, campaign trackers, and reports.
Negotiate commercials and manage campaign budgets.
Conduct competitor benchmarking and identify recent creator opportunities.
Collaborate with Brand, Content, Creative, and Performance Marketing teams.
Desired Candidate Profile
Experience: 2–5 years in Influencer Marketing (Brand or Agency).
Experience managing end-to-end influencer campaigns.
Robust network of influencers and agencies.
Excellent communication, negotiation, and stakeholder management skills.
Solid analytical skills with experience in campaign reporting.
Experience in D2C, Wellness, Nutrition, Beauty, or FMCG brands is preferred.
📌 Senior Associate Gurugram
🏢 HealthKart
📍 Gurugram