About BECO BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C)

brand, we are on a mission to make the world a better place, one home at a time.

About The Role We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated marketing initiatives across ATL, BTL, and digital platforms.

What You’ll Do
Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital

channels
Lead GTM initiatives across social media, influencer marketing, and performance marketing

campaigns




Work closely with internal teams and external agencies to ensure seamless campaign execution
Track brand performance, market share, consumer insights, and competitor activities
Analyze campaign effectiveness and optimize spends to maximize ROI
Manage brand budgets and marketing investments efficiently
Support current product launches and brand-building initiatives across channels

What We’re Looking For
3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands
Robust understanding of ATL, digital marketing, influencer marketing, and campaign planning
Analytical mindset with the ability to derive insights from campaign and consumer data
Excellent stakeholder management and communication skills
Highly organized, proactive, and execution-focused
Prior experience in sustainable, lifestyle, or consumer brands is a plus

📌 Senior Brand Executive Mumbai (India)
🏢 Beco
📍 India