Role Purpose You will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.

Key Responsibilities Identify, target, and develop new business prospects among dental clinics, labs, and dental institutions

Conduct in-clinic and virtual product demonstrations and trials

Manage the complete sales cycle from lead generation to order closure and installation coordination

Achieving monthly and quarterly sales targets in line with business objectives

Maintain a robust demo-to-conversion ratio through follow-ups and objection handling

Coordinate with distributors, service teams, and application specialists for smooth customer onboarding

Collect market intelligence on competitors, pricing, customer feedback, and emerging trends

Maintain accurate records of leads, demos, and sales activities in CRM systems

Participate in conferences, trade shows, roadshows,



and marketing activities

Support post-sales engagement to ensure customer satisfaction and referrals

Key Performance Indicators (KPIs) Units sold per month / quarter

Number of demos conducted

Demo-to-order conversion rate

Territory coverage and recent account acquisition

Accuracy and timeliness of CRM reporting

Required Qualifications & Experience Bachelor’s degree in science, Dentistry, CDT, Engineering, or Business. Preference will be given to dentists and dental technicians looking to build a career in sales.

2+ years of sales experience in dental equipment, medical devices, or capital equipment

Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage

Proven ability to meet or exceed sales targets

Willingness to travel extensively within assigned territory

Skills & Competencies Strong communication and presentation skills

Ability to explain technical products in a straightforward, practical manner

High energy, self-driven, and result-oriented

Basic understanding of digital workflows in dentistry

Comfortable working with CRM tools and sales reports

📌 Senior Executive Sales Digital, Bangalore Karnataka (India)
🏢 Straumann
📍 India