Job Purpose The Senior Territory Sales Manager (Sr. TSM) Wood Coatings is responsible for driving sales growth, expanding market share, and strengthening the distribution network for the company's wood coating portfolio. The role involves managing key dealers, distributors, OEMs, furniture manufacturers, contractors, architects, interior designers, and applicators while achieving sales, profitability, and collection targets.

Key Responsibilities

Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for the assigned territory.
Drive primary and secondary sales across all channels.
Increase market share by acquiring recent customers and expanding existing accounts.
Promote the complete portfolio of PU, Melamine, NC, Polyester, Water-Based Coatings, Primers, Sealers, Stains, and Wood Fillers.

Dealer & Distributor Management
Appoint and develop recent dealers and distributors.
Strengthen relationships with existing channel partners to improve business performance.
Ensure product availability, stock planning, and inventory management.
Execute trade schemes, promotional campaigns, and merchandising activities.

OEM & Institutional Business
Develop business with furniture manufacturers, modular furniture companies,



kitchen manufacturers, plywood manufacturers, and OEMs.
Identify institutional and project opportunities for wood finishing solutions.
Build long-term partnerships with key accounts.

Influencer & Project Development
Engage architects, interior designers, contractors, carpenters, applicators, and furniture consultants.
Conduct product demonstrations, training programs, and applicator meets.
Generate demand through project specifications and influencer recommendations.

Market Development
Identify current markets and untapped business opportunities.
Monitor competitor activities, pricing, and product launches.
Recommend strategies to improve market penetration and profitability.

Technical & Customer Support
Coordinate with technical service teams for product trials and application support.
Resolve customer complaints and ensure timely service.
Maintain high customer satisfaction and retention.

Collections & Reporting
Ensure timely collections and maintain healthy receivables.
Prepare sales forecasts, pipeline reports, territory reviews, and monthly MIS.
Maintain accurate CRM records and market intelligence reports.

📌 Senior Territory Sales Manager Wood Coating Surat
🏢 berger paints
📍 Surat