Prep stage:
Chalk out a broad outline of Purpose & Milestones to hit
Basis create a monthly/Qtrly & broad outline of a yearly plan (it can be a easy word doc/defined on excel, upto you)
Define brand tonality (is it a Coke or a ThumsUp)
Define certain elements of content that are unique to that brand page
Figure out scalability of content from: a. Ease of creation b. Repeatability of execution c. Less to no permission & dependency on others

Creation stage:
You need to wear the hat of a content creator
Use your phone to create content defined in the plan above
Align with the PR team to figure which influencers fit the brands voice & collaborate with them
Coordinate with the editor on editing reels/stories/images
You are also required to edit at your end in order to be quick on posting front
Your role involves: a.



Scheduling of content b. Writing captions along with a thorough understanding of music & trends c. Posting of content including reels, stories, posts d. Maintaining a grid that fits the brand’s tonality e. Owning the entire experience of the brand page
Sharing weekly & monthly reports on outcome, along with your own interpretation of results & next steps This role is demanding. It involves going out of your way to get things done. The role may suit better to someone who has already created content in the past.

Pay: ₹15,000.00 - ₹35,000.00 per month

Perks
Leave encashment
Provident Fund

Work Location: In person

📌 Social Media Executive For Freshers Parel
🏢 Sam Dsouza
📍 Parel