Role & responsibilities
Sales Target Achievement
Achieve monthly, quarterly and annual sales targets for the assigned territory.
Drive primary and secondary sales as per business objectives.
Ensure achievement of volume, value and SKU-wise targets.
Identify opportunities to increase sales and market share.
Market & Outlet Coverage
Regularly visit assigned markets and retail outlets.
Ensure effective outlet coverage and expansion of the customer base.
Identify and develop current outlets and business opportunities.
Ensure availability and proper distribution of all relevant SKUs.
Distributor Management
Manage distributor relationships and support their business growth.
Ensure adequate stock availability at distributor points.
Monitor distributor billing, stock, outstanding payments and market returns.
Coordinate with distributors for timely order processing and delivery.
Retail Execution & Visibility
Ensure product availability, freshness and proper stock rotation at outlets.
Improve shelf visibility, display and product positioning.
Implement company schemes, promotions and merchandising activities.
Monitor competitor activities, pricing and market developments.




Collections & Market Returns
Ensure timely collection of outstanding payments from distributors/customers.
Monitor credit limits and payment discipline.
Control market returns, damages and expiry-related issues.
Market Development
Develop recent markets and strengthen existing markets.
Build and maintain solid relationships with retailers, distributors and key customers.
Collect market feedback and communicate customer requirements to the reporting manager.
Identify competitor activities and recommend suitable countermeasures.
Reporting & Compliance
Maintain accurate daily market visit and sales reports.
Update sales activities and customer information in the company's sales application/system.
Ensure compliance with company policies, processes and reporting requirements.
Monitor territory performance and prepare necessary action plans.

Preferred candidate profile
38 years of experience in FMCG sales / General Trade / Distribution sales preferred.
Candidates with relevant experience in Bakery, Food or Consumer Products will be preferred.
Graduate in any discipline.

📌 Territory Sales Executive Kannur
🏢 Elite Foods
📍 Kannur