Brand Visual Identity Ownership
Own the brands visual language across packaging, ATL/BTL, digital, and in-store assets.
Ensure consistency of design elements across all consumer touchpoints.
Act as the design authority during portfolio transformation and repositioning.
Packaging Design & Artwork Governance
Lead packaging design for existing products, NPDs, relaunches, and line extensions.
Own end-to-end packaging artwork management from concept to print-ready files.
Ensure accurate translation of design intent into physical packs.
Marketing & Communication Assets (Design Lens)
Partner with Brand Marketing to translate approved strategies into creative outputs.
Review and approve all ATL, BTL, and digital creatives for design quality and brand fit.
Ensure design excellence without influencing communication strategy or messaging.
Print, Vendor & Execution Excellence
Manage design agencies, artwork partners, and printers from a quality standpoint.
Own print approvals, color matching, substrates, and finishing.
Troubleshoot gaps between on-screen designs and physical output.
Consumer-Centric Design Leadership
Bring a solid consumer lens to all design decisions.
Support brand teams during innovation, renovation, and transformation initiatives.
Experience & Capability Requirements
34 years of experience in brand or packaging design roles within FMCG or consumer brands.
Solid exposure to packaging development, artwork management, and print production.
Proven ability to manage agencies and vendors.
Robust understanding of materials and printing processes.