Paid Media Specialist

Job Description
- Create and manage successful paid media campaigns.
In-depth keyword and website research, ad grouping and audience targeting.
Ad copy creation and editing.
Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
Identify optimization prospects, including continuous testing of ad copy and landing pages, including A/B testing.
Ensure campaigns are meeting clearly defined conversion objectives.
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.




Manage your spend and clicks on a daily basis, and maximizing profits
Work with account management team to help provide insight for clients
Work with the sales team to provide forecasts & presentations

Requirements
- At least 2 years’ experience of running PPC campaigns within an agency or affiliate setting.
Have previous experience of handling Ad campaigns of Rs. 10,00,000 & above.
Have strong copywriting, reporting and communication skills.
Have a robust working knowledge of Google Adwords and Analytics.
Have a strong understanding of how PPC fits into the wider digital marketing mix

📌 Paid Media Specialist Vidyavihar
🏢 Digital Latte
📍 Vidyavihar