Key Responsibilities
Retailer Development & Servicing
Regularly visit assigned retailers and workshops
Build and maintain robust retailer relationships
Ensure consistent order generation and follow-ups
Identify and onboard new retailers in the territory
Spare Parts Sales & Business Growth
Drive secondary sales and achieve assigned targets
Focus on rapid-moving parts penetration
Promote Hero genuine parts usage among retailers/mechanics
Track retailer-wise billing and growth trends
Inventory & Demand Planning Support
Assist retailers in stock planning and SKU selection
Identify stock gaps and demand patterns
Coordinate with warehouse team for timely replenishment
Ensure availability of critical line items
Order Management & Execution
Collect and confirm retailer orders on a daily basis
Coordinate with backend team for order processing and dispatch
Track pending orders and ensure timely fulfillment
Improve fill rate and service levels
Market Intelligence & Reporting




Provide updates on:
Competitor activities
Pricing trends
Market demand
Submit daily visit reports (DVR)
Maintain retailer database and activity tracker
Collections & Credit Discipline
Support in outstanding recovery from retailers
Ensure adherence to credit policies
Follow up for timely payments
Mechanic & Workshop Engagement
Build relationships with local mechanics and garages
Promote Hero parts and schemes
Support local promotions and branding activities

Key Performance Indicators (KPIs)*
Retailer coverage (No. of visits per day/week)
Secondary sales growth (₹ value)
Current retailer onboarding
Fill rate improvement (%)
Order-to-delivery cycle time
Collection efficiency (%)
Active vs inactive retailer

Pay: ₹10,000.00 - ₹13,000.00 per month

Work Location: In person

📌 Sales Representative Rourkela
🏢 VEDA AUTOSPARES
📍 Rourkela