Department: Marketing

Experience: 8 years & above

Job Location: Goregaon (west), Mumbai

Job Responsibilities

As the Manager/Senior Manager, Performance Marketing, you will plan, build and drive performance marketing strategies and campaigns to accelerate revenue generation across paid and organic channels for brands across Crimson Interactive.

You will help define, execute, measure, and refine a compelling and effective performance marketing revenue strategy. You will own delivery of key metrics such as MQL, current clients, website traffic, engagement, conversion rates, and revenue generation attributed across channels. Reporting to the head of marketing, you’ll lead a team of subject matter experts across advertising (search, social, affiliate, etc.), organic (SEO), email (end to end), and content while supporting them to achieve their KPIs and goals and develop their skills to deliver high-quality campaigns with precision.

Role Highlights
You will be the owner of performance marketing KPIs such as new clients, revenue growth, and team development
You will brainstorm new and creative growth strategies




You will be responsible for end to end measurement and management of performance campaigns across channels
You will work with the brand marketing team to ensure messaging alignment across all paid and organic channels
You will be the driver of delivery key marketing insights with access to analytical tools such as Google Analytics and BI

Key Requirements
You are a highly goal-oriented individual and have excellent communication skills
You have prior experience in a similar role of leading a performance marketing team
You have experience in building effective multi-channel marketing strategies, including paid and organic channels (SEO, PPC, Social Media, and other digital channels)
You have a robust understanding of advertising platform fundamentals – biddable and non-biddable media. (Google, Facebook, Twitter, LinkedIn, Affiliates, etc.)
You are open-minded, curious, and a robust problem solver
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

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📌 Performance Marketing Manager/sr Manager Mumbai (India)
🏢 Crimson Interactive
📍 India