Roles & Responsibilities
Develop and evolve market segmentation for each product’s offerings.
Develop & execute strategic industry GTM plans to ensure increased market penetration and growth.
Follow and analyze market trends to position products.
Lead product marketing, lead generation and educating about Millennium's products.
Lead the marketing programs, leveraging internal support and driving collaboration.
Analyze customer insights, trends, market analysis, and best practices to build successful strategies.
Lead the complete marketing division, test, and evolve lead nurturing tactics.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and GTM strategies.
Monitors and drives marketing communication needs for the product line in support of growth strategies (pricing, advertising, product launching, promotions, catalogs, social media, web presence, etc.).
Identify near-term and longer-term top focus areas and build the resource and investment plan to achieve the targets.

Key Skills
Experience in mass customer adaptions.




Experience in marketing customer engagement and collaboration platforms.
Experience with Payment platforms, Fintech Applications, Payment Hubs & Gateways. Virtual Wallets etc.,
Bachelor’s Degree in marketing or Communications-related field of study.
Excellent written and verbal communication, interpersonal, and organizational skills.
Experience with marketing automation and CRM tools.
Working knowledge of web analytics tools (Google Analytics, WebTrends, etc.)

Desired Candidate
5+ years of in-depth knowledge and experience leading B2B demand & lead generation.
Team player with the confidence to present a qualified and positive attitude to customers.
Metrics-driven marketing mind with an eye for creativity.
Able to work in a rapid-paced setting while balancing strategic, tactical, and analytical responsibilities.
Willingness to work in different time zones. (EST & CST)
Demonstrated success in positioning and launching products that meet and exceed business objectives.
Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing.

📌 Digital Marketing Lead – Products Kakkanad
🏢 Millennium Consultants
📍 Kakkanad