Key Responsibilities
Plan, create, and manage Google Ads (Search, Display, and YouTube) campaigns.
Optimize campaigns to improve ROI and reduce cost per lead.
Perform keyword research and implement on-page and off-page SEO strategies.
Monitor website performance and improve search engine rankings.
Conduct technical SEO audits and coordinate fixes with the development team.
Track campaign performance using Google Analytics, Google Search Console, and Google Ads.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with the latest SEO trends, Google algorithm updates, and digital marketing best practices.
Work closely with the content, design, and admissions teams to achieve lead generation goals.

Requirements
Bachelor's degree in Marketing, Business, or a related field.
1–3 years of experience in SEO and Google Ads.
Solid knowledge of Google Ads,



Google Analytics 4 (GA4), Google Search Console, and Keyword Planner.
Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
Understanding of technical SEO, on-page SEO, and link-building strategies.
Excellent analytical and problem-solving skills.
Robust communication and reporting skills.

Preferred Skills
Experience in the education or EdTech industry.
Knowledge of Meta Ads is an added advantage.
Basic understanding of WordPress and HTML/CSS.
Google Ads Certification is a plus.

Work Location: In person

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:
Cell phone reimbursement
Internet reimbursement

Work Location: In person

📌 Seo & Google Ads Specialist Thiruvananthapuram
🏢 Offenso Hackers Academy
📍 Thiruvananthapuram