Role Overview:
We are looking for an experienced Brand Manager to drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires experience in brand communication, campaign intelligence, content strategy, new brand launches, and ROI & innovation driven thinking. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets.

Key Responsibilities:
Brand Strategy & Narrative
Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.
Drive consistent and impactful storytelling across all consumer touchpoints.
Campaign championing
Executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of current media, new activations platforms.
Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.




Manage recent brand launches, including positioning, go-to-market strategy, and communication rollouts.
Impact measurement and Consumer insights
Leverage sales data, consumer research, competitive analysis, and market trends to refine brand communication & strategies.
Use campaign intelligence to optimize messaging, media spends, and engagement strategies.
Develop innovative approaches to reach and influence the target audience effectively.
Performance Measurement & ROI Optimization
Set explicit KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.
Optimize marketing investments across different media and regions based on performance insights.
Team Collaboration
Ensuring strategic alignment and executional excellence.
Foster cross-functional collaboration with sales, product, regional, co-branded and digital teams to drive business impact.

📌 Manager Brand Marketing Mumbai
🏢 Croma
📍 Mumbai