Location: Bengaluru
Department: IP & Special Projects
Experience: 4–8 Years

About the Role

We are looking for a strategic, culturally aware and creatively driven marketing skilled to join the Phase 1 Originals team. This role will lead the marketing and communication strategy across live entertainment IPs, festivals, musicals and large-scale experiential properties.

The ideal candidate is someone who understands how to build and execute integrated marketing campaigns across multiple mediums, platforms and audience segments. This role requires a robust understanding of consumer behaviour, communication strategy, audience profiling, cultural trends and evolving marketing ecosystems.

The person in this role will be responsible for conceptualizing and driving 360-degree marketing strategies tailored to each project based on its positioning, audience and objectives.

From ATL, digital and outdoor to PR, influencer strategy, communities,



partnerships and content-led storytelling - the role requires someone who can think strategically while also driving execution through internal teams, external agencies and partners.

While prior experience in entertainment, experiential or live events marketing would be ideal, we are open to candidates from advertising agencies, integrated communications, consumer brands or culture-led marketing backgrounds who possess robust strategic thinking and campaign-building capabilities.

This role requires someone who can operate at the intersection of strategy, creativity, communication and culture.

Key Responsibilities

Marketing Strategy & Campaign Planning
Develop integrated marketing and communication strategies for Phase 1 Originals’ IPs including festivals, musicals, live experiences and entertainment properties
Build project-specific marketing plans based on audience behaviour, cultural relevance and communication objectives
Identify the most effective marketing mediums, platforms and channels based on the nature of the projec

📌 Marketing & Communications Strategist Bengaluru
🏢 Phase 1 Events and Experiences
📍 Bengaluru