Job Description – Product & Service Marketing Specialist
Location: Pune (Hybrid)
Department: Marketing

About the Role:
As Enreap continues to expand its enterprise business globally, we're looking for a Product & Service Marketing Specialist to strengthen how our services, solutions, and OEM partnerships are positioned in the market.
This role will own product and service messaging, enterprise positioning, sales enablement, and go-to-market content, helping translate technical capabilities into compelling business value. You'll work closely with Leadership, Practice Heads, Sales, Delivery, Demand Generation, and OEM partners to build a consistent, enterprise-ready brand across India, SEA, MENA, and the USA.

Key Responsibilities:
Product & Service Marketing
Develop positioning, value propositions, messaging, buyer personas, and competitive differentiation for Enreap's services and OEM solutions.
Conduct customer research through JTBD, Voice of Customer interviews, surveys, affinity mapping, and market research to strengthen messaging.
Go-to-Market & Growth




Develop GTM messaging and launch assets for recent services and strategic initiatives.
Partner with Demand Generation to improve campaign messaging, landing pages, website experience, and conversion using Growth Marketing and CRO principles.
Sales Enablement & Brand
Own and maintain product collateral, solution briefs, capability decks, proposal templates, case studies, customer testimonials, demo videos, presentations, and sales playbooks.
Ensure messaging consistency across all customer touchpoints and regional markets.
Thought Leadership
Partner with the CEO and Leadership team to create thought leadership content, blogs, LinkedIn posts, whitepapers, webinars, podcasts, and executive presentations.
Build compelling narratives around AI, Enterprise Transformation, Managed Services, and Digital Transformation.
Cross-functional Collaboration
Work closely with Practice Heads, Sales, Delivery, Customer Success, Demand

📌 Product And Service Marketing Specialist Pune
🏢 enreap
📍 Pune