07 Aug
|
Publicis Groupe India
|
Mumbai
07 Aug
Publicis Groupe India
Mumbai
Starcom is a global media and communications agency that was founded in Chicago. The company provides a wide range of advertising and marketing services to clients, including media planning and buying, digital strategy, data and analytics, and content creation. With offices in major cities around the world, Starcom works with clients in a variety of industries to help them build their brands and connect with consumers through meaningful, relevant, and engaging experiences. Starcom is a part of Publicis Groupe, one of the world's largest advertising and communications holding companies.
Key Responsibilities
• Responsible for providing client history, goals, hurdles and insights for strategic development
• Develop media plans and recommendations to coincide with media strategy and KPIs
• Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client
• Maintain robust working relationship with client and internal constituents
• Identify prospects for the client growth
• Notify agency management for client issues/problems
• Ensure documentation of client conversations and agreements through conference reports
• Ensure all client materials/correspondence are on strategy and of the highest quality
• Supervise and mentor junior staff
• Keep self abreast on the current on events, latest trends and robust industry knowledge.
• Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions.
• Review and propose media spend adjustments according to performance and market conditions • Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.
Skills/Competency/Experience:
• Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advant
📌 Offline Media Planner Mumbai
🏢 Publicis Groupe India
📍 Mumbai