Description

Key Responsibilities

Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.

Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Responsibilities




Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
At least 1 year of experience in building dashboards using Tableau or Power BI.
Strong analytical thinking, problem-solving, and data storytelling skills.
Excellent communication and interpersonal abilities.
Ability to work independently and collaboratively in a quick-paced workplace.
Experience in the banking or financial services sector is a solid plus.
Certifications in SAS or Tableau are advantageous.

Qualifications
Must be available to work evening shifts to support global clients.
Work from office: Candidates must be willing to relocate to Gurugram or Ahmedabad.

📌 /consultant I Ahmedabad (India)
🏢 EXL
📍 India