: Practice: Comms u0026 Media, Industry Consulting, Su0026C; Global Network (GN) Areas of Work: Media Level: Across Levels Location: Delhi, Gurgaon, Mumbai, Bangalore, Pune, Hyderabad Years of Exp: 1-7 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver Do you enjoy working on transformation strategies for global clients Does working in an inclusive and cooperative environment spark your interest nnThen, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. Comms u0026 Media (Cu0026M;) is one of the Industry Practices within Accentures Su0026C; Global Network (GN) team. It focuses on serving clients across specific Industries Communications, Media u0026 Entertainment.nnCommunications: Focuses primarily on industries related to telecommunications and information u0026 communication technology (ICT). This dynamic team serves most of the worlds leading wireline, wireless, cable, and satellite communications and service providers.nnMedia u0026 Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing. Globally, Accenture Comms u0026 Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability.nnWe are looking for expertise in one or more of the following domains to address the diverse project demands of our media clients globally Media Supply Chain Expertise:nnContent Production u0026 Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production,



post-production, distribution, and archiving.nnDigital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage.nnContent Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences.nnUnderstanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms.nnMedia Consumption ExpertisennContent Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization.nnAudience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etcnnPlatform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems.nnAudience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV).nnMedia Revenue GrowthnnExpertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic,



and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies.nnExeprience in optimizing SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization.nnExperience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-makingnnDigital Media u0026 AnalyticsnnOTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and adaptive streaming technologies.nnContent Personalization and Recommendation Engines: Implementing strategies to enhance viewer engagement and tailor content offerings.nnDigital Distribution and Multi-Platform Strategy: Managing cross-platform content workflows and maximizing reach through social media, YouTube, and FAST channels.nnAdvertising and Monetization Analytics: Analyzing ad performance metrics and leveraging attribution modeling to measure campaign impact.nnData-Driven Content Strategy: Informing content creation and distribution decisions through analytics and competitive benchmarking. We are engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities: Deliver .

📌 GN-Iu0026E-Comms and Media-Supply Chain Consultant (Chennai)
🏢 Accenture in India
📍 Chennai