Role Title:Hospital Sales Executive

Location: Mumbai

Reporting to: Anand Singh (Zonal Hospital Sales Manager)

Job Purpose:

Hospitals are the first point of care for patients in top tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to:

- Scan the hospital environment for new business opportunities for hospital consumed HUL brands

- Identifyopportunities in differenttypeof hospitals by evaluating risks, formulating action plans, implementing keystrategies& monitoringeffective deployment to enhance HUL's productivity in hospitals.

- To support Regional Hospital Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment

- Establish the distribution structure in the covered geography in coordination with Regional Hospital Sales Manager aligned to the business needs of the segment

Key Responsibilities:

Implement strategy for new (and existing) market and business opportunities:

- Executive marketing programs with clearly defined outcomes -i.e.new products introduction, increased penetration, and conversions





- Develop andmaintaincontact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty and equity for HUL

- Generate,maintainand utilize customerdatabasefor promotional use.

- Coordinate with Hospitals and distributors to generate and execute the orders on time and for settlement of claims.

- Constantlyidentifynew business opportunities in Hospitals and accounts with better realization and revenue scope

Monitor and report:

- Adhere to commercial/ complianceguidelines and reporting guidelines as prescribed by the company.

- Track competitor activity and the industry setting for developing trends and practices

- Track customer feedback on product quality and escalate concerns toappropriate authorities

Liaison:

- Liaise internally withcrossfunctional salesteamand externally (with opinion makers) to obtain the required resources and ensure theirutilizationto achieve organizational goals.

Liaise with purchase department, pharmacy, & administrators in Hospitals to obtain afavourableconsideration for HUL products.

Knowledge/Education Required:

Bachelors OrMaster's Degree in Science

Minimum Level of Job-Related Experience Required

2-3years experience

A lot of Internal and external customers need to be managed by the incumbent viz.

#LI-Onsite

📌 Sr Hospital Sales Executive (India)
🏢 Hindustan Unilever
📍 India