# Mobile Performance Marketing Executive (Apps & Attribution)

**Experience:** 1–3 Years

**Location:** Etawah, Uttar Pradesh (Hybrid/Remote)

**Employment Type:** Full-Time

## About Fuzzy Funnels

Fuzzy Funnels is a mobile growth and performance marketing company helping app businesses scale through user acquisition, attribution, analytics, and conversion optimization. We work with fast-growing mobile apps to deliver measurable growth through data-driven marketing.

We're looking for someone who enjoys solving problems, experimenting with new ideas, and taking ownership of mobile growth initiatives.

## What You'll Do

* Lead Mobile Measurement Platform (MMP) implementation and coordinate with app developers for SDK integration.

* Configure and validate AppsFlyer (preferred), or work with other MMPs such as Adjust, Branch, or Tenjin.

* Define, map, and test in-app events and conversion tracking.

* Set up attribution, partner integrations, and campaign measurement.

* Launch, monitor, and optimize mobile acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and other channels.

* Analyze campaign performance using KPIs such as CPI, CPA, ROAS, LTV, retention, and cohort analysis.

* Work with Firebase Analytics and GA4 to ensure accurate event tracking.

* Create dashboards and performance reports for internal stakeholders and clients.

* Stay updated on industry trends, privacy changes, and mobile attribution best practices.

## What We're Looking For

### Required

* 1–3 years of experience in mobile app performance marketing.

* Hands-on experience with at least one Mobile Measurement Platform (AppsFlyer preferred; Adjust, Branch, or Tenjin also acceptable).





* Experience managing Google Ads App Campaigns and Meta App Install campaigns.

* Working knowledge of Firebase Analytics and GA4.

* Strong analytical skills and proficiency in Excel or Google Sheets.

* Ability to work independently and take ownership of projects.

* Good written and verbal communication skills.

### Nice to Have

* Experience with Apple Search Ads, TikTok Ads, or other mobile ad platforms.

* Knowledge of SKAdNetwork (SKAN), deep linking, and attribution concepts.

* Basic SQL, Looker Studio, or Power BI.

* Experience working in a startup environment.

## Why Join Fuzzy Funnels?

* Build and own the mobile growth function from an early stage.

* Work directly with founders and influence key product and marketing decisions.

* Opportunity to work on global app growth projects.

* High ownership, rapid learning, and career progression.

* Performance-based incentives and a team-oriented work environment.

## Selection Process

* Initial screening call

* Technical discussion focused on mobile attribution and campaign management

* Practical case study

* Final founder discussion

## How to Apply

Please include:

* Resume

* Total years of experience

* MMPs you've worked with (AppsFlyer, Adjust, Branch, Tenjin, etc.)

* Mobile apps or industries you've supported

* Advertising platforms you've managed

* Largest monthly ad spend you've handled

* Current CTC

* Expected CTC

* Notice period

* Current location

Pay: ₹8,000.00 - ₹12,000.00 per month

Benefits:

- Flexible schedule
- Leave encashment
- Paid sick time
- Work from home

Work Location: Hybrid remote in Etawah, Uttar Pradesh (Etawah, 206001)

📌 Mobile Growth & Performance Marketing Executive (India)
🏢 Adbytehub.com
📍 India