- Design social media strategies to achieve marketing targets
- Manage, create, and publish original, high-quality content
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
- Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A; sessions)
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a solid network
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
Requirements :
- Experience in Social Media Marketing (SEM) for at least 2 years
- Strong written and verbal communication skills
- Proven work experience as a Social media strategist or Social media manager
- Hands-on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multitasking skills
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