Facebook Ads Specialist (Remote)

Company: ShiftToTech Academy

ShiftToTech Academy is hiring a Facebook Ads Specialist to create, manage, and optimize high-performing Meta (Facebook & Instagram) advertising campaigns for lead generation in the IT and Tech education industry.

Responsibilities

- Plan, launch, and manage Facebook & Instagram (Meta) ad campaigns.
- Generate high-quality leads for DevOps, AI, Data Engineering, and other technology courses.
- Create and test multiple audience segments, creatives, and ad copies.
- Optimize campaigns to improve lead quality and reduce Cost Per Lead (CPL).
- Implement retargeting campaigns using Meta Pixel and custom audiences.
- Monitor campaign performance and prepare weekly performance reports.
- Collaborate with the marketing team to improve landing page conversions and campaign performance.

Requirements

- Proven experience managing Meta (Facebook & Instagram) Ads.
- Strong understanding of lead generation campaigns.
- Experience with Meta Ads Manager, Meta Pixel, and Conversion API.




- Ability to optimize campaigns for maximum ROI and lower CPL.
- Knowledge of audience research, lookalike audiences, retargeting, and A/B testing.
- Experience in the Education, EdTech, or IT Training industry is preferred.
- Ability to work independently and meet lead generation targets.

Job Type

- Freelance / Part-time
- Remote

Compensation

₹10,000 per month (Performance incentives can be discussed for exceptional results.)

How to Apply

Please share the following:

- Updated Resume
- Portfolio or previous Meta Ads campaign results
- Case studies or screenshots showing campaign performance (preferred)
- LinkedIn Profile (optional)

Email: [email protected]

Website: https://shifttotech.co.in

Pay: ₹10,000.00 - ₹11,000.00 per month

Benefits:

- Adaptable schedule
- Work from home

Experience:

- Meta ads: 4 years (Required)

Work Location: Remote

📌 Facebook Ads Specialist (India)
🏢 shifttotech
📍 India