Responsibilities:

· Develop well-researched, insightful and compelling content tailored for B2B SaaS audiences including blogs, case studies, website copy, email campaigns and product-related content.

· Conduct thorough research on SAAS industry trends and competitors to create relevant and impactful content.

· Incorporate keywords, meta descriptions, and other SEO best practices into content to enhance search engine rankings.

· Review and refine content to ensure clarity, coherence and error-free delivery.

· Work closely across departments- design, sales etc. to align content with brand voice and marketing strategies.

· Contribute ideas for content strategies that resonate with the target audience and achieve business objectives.

· Monitor and analyze content performance metrics to optimize future content initiatives.

· Plan and execute social media campaigns on platforms like LinkedIn and Twitter.





· Ideate and develop marketing collaterals to support brand and campaign requirements.

· Define performance metrics to evaluate the engagement and effectiveness of social media campaigns.

· Track KPIs such as engagement rate, impressions, follower growth, CTR, and lead conversions from social channels.

· Create and manage organic social media campaigns aimed at generating high-quality B2B leads.

Requirements:

· Excellent written and verbal communication skills.

· Solid research and organizational abilities.

· Ability to work independently and meet tight deadlines.

· Creative mindset and a passion for storytelling.

Must be tech savvy
(Ref:www.freshersworld.com,freshersworld)

📌 Marketing Communication Associate (Gurugram)
🏢 Benepik Technology
📍 Gurugram