Job Description: Head – Brand & Marketing

Location: New Delhi

Organization: KR Mangalam University

Department: Marketing & Brand Management

Experience Required: 10+ Years

Employment Type: Full time

About the Role:

KR Mangalam University is seeking an experienced and visionary Head – Brand & Marketing to lead the institution's brand transformation journey. The ideal candidate will be responsible for developing a compelling brand vision, elevating the university's market positioning, and establishing it as a premium, aspirational, and preferred destination for higher education.

This role requires a strategic leader with expertise in brand building, integrated marketing, consumer insights, storytelling, digital marketing, public relations, and reputation management. The individual should have a proven track record of creating premium brands and driving large-scale brand awareness and engagement campaigns.

Key Responsibilities:

Brand Strategy & Positioning

- Develop and execute a long-term brand vision aligned with the university's growth objectives.
- Reposition the university as a premium and aspirational higher education brand.
- Define and maintain a consistent brand identity, tone of voice, and visual standards across all touchpoints.
- Drive brand differentiation through compelling storytelling and unique value propositions.
- Build brand equity and enhance perception among students, parents, industry partners, and academic stakeholders.

Marketing Leadership

- Design and implement integrated marketing strategies across digital, offline, media,



and experiential channels.
- Lead student acquisition campaigns while ensuring brand consistency and premium positioning.
- Develop annual marketing plans, budgets, and performance metrics.
- Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.

Digital & Performance Marketing

- Oversee digital marketing initiatives including SEO, SEM, social media, content marketing, influencer partnerships, and marketing automation.
- Drive lead generation and conversion strategies while maintaining brand quality.
- Leverage data analytics and consumer insights to optimize campaign performance.

Brand Experience & Reputation Management

- Create memorable brand experiences through events, campus activations, industry collaborations, and student engagement initiatives.
- Strengthen the university's reputation through strategic PR, media relations, and thought leadership programs.
- Develop crisis communication and reputation management frameworks.

Creative & Content Leadership

- Lead creative teams, content teams, designers, and marketing vendors.
- Develop impactful brand campaigns, videos, publications, and digital content.




- Ensure all communications reflect the university's premium positioning and vision.

Stakeholder Management

- Collaborate with senior leadership, admissions, academics, and corporate relations teams.
- Build strategic partnerships with media houses, influencers, industry leaders, and educational platforms.
- Represent the university at conferences, forums, and industry events.

Team Leadership

- Build, mentor, and manage a high-performing marketing and branding team.
- Establish KPIs and performance standards for all marketing functions.
- Foster a culture of innovation, creativity, and data-driven decision-making.

Qualifications

- Master's Degree in Marketing, Brand Management, Business Administration, Communications, or related field.

Experience

- Minimum 10 years of progressive experience in Brand Management, Marketing, or Corporate Communications.
- Proven success in building and scaling premium or aspirational brands.
- Experience in Luxury, Lifestyle, Fashion, or Premium Services sectors will be highly preferred.
- Demonstrated experience managing large marketing budgets and agency partnerships.

Skills & Competencies

- Strategic Brand Building
- Brand Positioning & Repositioning
- Market Research
- Integrated Marketing Communications
- Digital Marketing & Growth Strategy
- Public Relations & Reputation Management
- Creative Campaign Development
- Leadership & Team Management
- Budget Planning & ROI Management
- Strong Presentation & Stakeholder Management Skills

📌 Head Brand & Marketing (Delhi)
🏢 K.R. Mangalam University
📍 Delhi