About the Role

We are looking for a highly analytical and performance-driven Amazon Ads Specialist with proven experience in managing high-budget Amazon advertising campaigns (₹1 Crore+ monthly ad spend). The ideal candidate should have expertise in scaling Amazon businesses through Sponsored Ads, DSP, AMC, keyword strategy, bid optimization, profitability analysis, and marketplace growth.

Key Responsibilities

Amazon Advertising

● Plan, execute, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display,Video Ads, and Amazon DSP.

● Manage and optimize monthly Amazon advertising budgets of approximately ₹1 Crore while maintaining profitability and achieving business goals.

● Develop advertising strategies to maximize ROAS, ACOS, TACOS, and overall revenue growth.

● Monitor campaign performance and implement data-driven optimizations.

Campaign Management

● Launch recent product campaigns and scale existing campaigns.

● Create keyword targeting, product targeting, category targeting, and audience targeting campaigns.

● Optimize bids, budgets, placements, and campaign structures.

● Perform regular keyword harvesting and negative keyword optimization.

● Conduct A/B testing on creatives, copy, and bidding strategies.

Marketplace Growth

● Drive sales growth through effective advertising strategies.

● Improve product visibility, rankings, and organic sales.

● Collaborate with the catalog team to optimize listings for higher conversion rates.

● Identify growth opportunities through new product launches and seasonal campaigns.

Analytics & Reporting

● Analyze campaign performance using Amazon Advertising Console, Amazon Marketing Stream,



Amazon Marketing Cloud

(AMC), and Business Reports.

● Prepare daily, weekly, and monthly performance reports.

● Monitor KPIs such as:

○ ROAS

○ ACOS

○ TACOS

○ CTR

○ CPC

○ Conversion Rate

○ Impression Share

○ New-to-Brand Sales

○ Organic Ranking

● Recommend optimization strategies based on performance data.

Keyword & Competitor Analysis

● Conduct extensive keyword research using tools such as Helium 10, Data Dive, Jungle Scout, and Brand Analytics.

● Monitor competitor advertising strategies and identify opportunities to improve campaign performance.

● Analyze search term reports and customer buying behavior.

Budget Management

● Manage and allocate advertising budgets efficiently across multiple product categories.

● Ensure optimal utilization of a ₹1 Crore+ monthly advertising budget.

● Forecast advertising spend and sales performance.

● Continuously optimize campaigns to improve ROI and reduce wasted spend.

Collaboration

● Work closely with the E-commerce, Marketplace, Creative, Catalog, and Supply Chain teams.

● Coordinate with designers for ad creatives and A+ content.

● Partner with category managers to drive product launches and promotional campaigns.

Marketplace Tools

● Utilize:

○ Amazon Seller Central

○ Amazon Advertising Console

○ Amazon DSP





○ Amazon Marketing Cloud (AMC)

○ Brand Analytics

○ Helium 10

○ Data Dive

○ Jungle Scout

○ Excel & Google Sheets

Required Skills

● Proven experience managing ₹1 Crore+ monthly Amazon ad budgets.

● Strong understanding of Amazon PPC strategy and campaign optimization.

● Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and Amazon DSP.

● Expertise in ACOS, TACOS, ROAS, CTR, CPC, and conversion optimization.

● Strong analytical and problem-solving skills.

● Advanced Excel skills (Pivot Tables, XLOOKUP, INDEX-MATCH, Power Query, dashboards).

● Excellent communication and reporting skills.

Preferred Qualifications

● Bachelor's degree in Marketing, Business, Commerce, or a related field.

● 5–8 years of experience in Amazon Advertising and Marketplace Growth.

● Experience in D2C, FMCG, Consumer Goods, Toys, Beauty, or Retail brands is highly preferred.

● Amazon Ads Certification is an added advantage.

Key Performance Indicators (KPIs)

● Increase Marketplace Revenue

● Improve ROAS

● Reduce ACOS & TACOS

● Increase Organic Rankings

● Improve CTR & Conversion Rate

● Scale Sales Profitably

● Maximize ROI on Advertising Spend

● Drive New-to-Brand Customer Acquisition

Why Join Kidology

● Opportunity to work with one of India's fastest-growing D2C toy brands.

● Ownership of high-budget Amazon advertising campaigns.

● Collaborative and growth-focused work environment.

● Exposure to large-scale marketplace operations and data-driven decision-making.

● Competitive salary with performance-based

📌 Amazon Ads Specialist (Gurugram)
🏢 Kidology
📍 Gurugram