Job DescriptionPosition: Senior Area Sales Manager (Sr. ASM)Division: Duracell Chota Power DivisionCompany: Universal Corporation LimitedLocation: Gujarat & Madhya PradeshReporting To: Regional Sales Manager / National Sales ManagerJob PurposeThe Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.Key ResponsibilitiesSales & Business DevelopmentAchieve monthly sales target of approximately ₹2 Crore across the assigned territories.Develop and execute sales strategies to maximize primary and secondary sales.Expand market coverage by identifying current business opportunities and strengthening distribution.Ensure effective implementation of sales promotions, trade schemes, and market development initiatives.Monitor sales trends and competitor activities to develop appropriate action plans.Team ManagementLead and mentor 4 Area Sales Executives (Acting ASMs).Manage and monitor the performance of 35 Sales Representatives/Sellers.Conduct regular market visits, coaching sessions,



and performance reviews.Drive capability building through on-the-job training and continuous development.Distributor & Channel ManagementAppoint and develop distributors to ensure optimal market coverage.Maintain healthy distributor ROI and inventory norms.Ensure timely collections and adherence to company credit policies.Resolve distributor issues to maintain long-term business relationships.Market ExecutionEnsure availability, visibility, and merchandising of products across all channels.Improve numeric and weighted distribution.Execute trade marketing initiatives effectively.Conduct regular retailer and distributor engagement programs.MIS & ComplianceReview daily, weekly, and monthly sales reports.Ensure timely submission of sales forecasts, market intelligence, and expense statements.Maintain compliance with company policies and sales processes.Key Performance Indicators (KPIs)Achievement of monthly sales target (₹2 Crore).Primary and secondary sales growth.Distribution expansion and outlet coverage.Team productivity and target achievement.Collection efficiency and outstanding control.Distributor performance and profitability.Market share growth.Sales forecast accuracy.Retail execution and merchandising compliance.Employee engagement and retention within the sales team.Educational QualificationGraduate in any discipline.MBA/PGDM in Sales & Marketing preferred.Experience8–12 years of FMCG sales experience.Minimum 3–5 years in a managerial role handling multiple territories.Experience in batteries, electrical products, consumer durables, or related industries will be preferred.Key SkillsSales Planning & ExecutionDistributor ManagementTeam LeadershipTerritory ManagementNegotiation SkillsBusiness DevelopmentChannel SalesRetail ExcellenceData Analysis & MISCommunication & Presentation SkillsReporting StructureReports To: Regional Sales Manager / National Sales ManagerDirect Reports: 4 Area Sales Executives (Acting ASMs)Indirect Team: 35 Sales Representatives/Sellers

📌 Sr Area Sales Manager (Ahmedabad)
🏢 Universal Corporation
📍 Ahmedabad