Company Description Blue Tyga is a fashion brand focused on functional fashion that combines style with everyday practicality. The company designs apparel and accessories that are both visually appealing and purpose-driven, ensuring comfort, utility, and durability. Blue Tyga aims to make fashion more adaptable to real-life needs while maintaining a strong sense of aesthetic identity. Team members collaborate closely to bring innovative, functional designs to market and connect with trend-conscious audiences. The brand offers opportunities to work in a fast-paced environment where creativity and usability meet.Key Responsibilities:Handle outreach to media platforms, digital publications, startup story platforms, meme pages, and relevant communities.Identify and source relevant creators/influencers aligned with the brand’s target audience and campaign objectives.Coordinate with PR agencies and ensure smooth follow-up on brand coverage opportunities.Coordinate with influencers from initial outreach through campaign completion.Manage influencer communication, follow-ups,



and basic campaign coordination.Identify opportunities to position the brand in a strong and relatable way.Contribute ideas around brand hooks, communication angles, and self-hype narratives that help build stronger brand recall.Create strong outreach content, pitches, and communication copies suitable for external media and influencer collaborations.Track influencer campaign performance and understand content effectiveness in terms of engagement, reach, and overall response.Identify which types of creative/content are performing well and share actionable inputs for future campaigns.Have a positive understanding of current social media trends, short-form content, and creator-led marketing.Understand how to build visibility for a growing D2C brand through timely and relevant PR and influencer outreach.QualificationsUG/PG DegreeCommunication & Flexible Fresher to max 1 year experienced. Basic Knowledge about Influencer Marketing. ? Job Location: Coimbatore, Tamil NaduCandidates from Kerala who are willing to relocate to Coimbatore are encouraged to apply.

📌 Influencer & Pr Marketing (Coimbatore)
🏢 Blue Tyga
📍 Coimbatore