Position OverviewWe are looking for a driven and relationship-focused Business Development qualified to lead sales and growth initiativeswithin the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expandmarket presence.Roles & Responsibilities● Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory● Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams● Achieve monthly, quarterly, and annual sales targets for the cafe segment● Develop and execute territory-wise business development plans to grow market share● Conduct regular client visits, product demonstrations, and negotiations● Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support● Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery● Monitor competitor activity, market trends, and pricing within the cafe/HORECA space● Maintain accurate records of client interactions,



sales pipeline, and forecasts (CRM/Excel)● Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives● Ensure high levels of customer satisfaction and repeat business through consistent engagementRequired Skills & Experience● 3–5 years of proven experience in cafe sales / HORECA / B2B field sales● Strong existing network within cafes, coffee chains, restaurants, or food service outlets is a plus● Excellent communication, negotiation, and relationship-building skills● Self-motivated with a target-driven approach and strong ownership mindset● Ability to travel extensively within the assigned territory● Proficiency in MS Office/Excel; CRM tool experience preferred● Basic understanding of the F&B;/coffee/beverage industry, pricing, and distribution dynamicsEducational Qualification● MBA/PGDM in Sales & Marketing.Key Competencies● Territory & Account Management● Consultative Selling● Negotiation & Closing● Market Intelligence● Relationship Management● Ownership & Accountabilityilemjapan.Com

📌 Business Development Executive (Ahmedabad)
🏢 ILEM JAPAN
📍 Ahmedabad