Role Overview

We are seeking a seasoned Account Manager to lead and grow our Government Initiatives vertical. The ideal candidate is a strategic thinker and a skilled executor who can bridge creative campaign vision with flawless on-ground delivery. You will serve as the primary liaison between government clients, internal creative and operations teams, and senior stakeholders — ensuring every initiative is impactful, timely, and aligned with public-sector objectives.

Key Responsibilities

Campaign Strategy & Creative Design

- Conceptualise and lead end-to-end creative campaigns tailored to government mandates and public outreach goals.

- Translate complex policy messages into compelling, citizen-centric communication across multi-channel platforms (digital, OOH, print, events).

- Collaborate with creative teams to develop campaign narratives, visual identities, and messaging frameworks.

- Ensure all campaign content adheres to government guidelines, regulatory norms, and brand standards.

Client Relationship Management

- Act as the single point of contact for government clients — ministries, PSUs, state bodies, and allied agencies.

- Build and nurture long-term relationships with key decision-makers and officials across departments.

- Conduct regular review meetings, present campaign progress reports, and manage client expectations proactively.

- Identify and pursue upsell and cross-sell opportunities within existing government accounts.

Campaign Execution & Stakeholder Coordination

- Own end-to-end campaign execution — from brief and approval workflows to production, launch, and post-campaign analysis.





- Coordinate cross-functionally with internal teams including creative, digital, legal, procurement, and finance.

- Manage vendor and agency ecosystems; oversee timelines, budgets, and quality benchmarks.

- Drive internal stakeholder alignment; present campaign plans and secure buy-in at leadership level.

Governance & Reporting

- Maintain meticulous project documentation, compliance records, and campaign trackers.

- Prepare and present MIS reports, post-campaign analyses, and strategic reviews.

- Ensure adherence to procurement and tendering protocols applicable to government contracts.

Required Skills & Competencies

Core Competencies

- Creative Campaign Design — proven ability to craft and oversee integrated communications campaigns.

- Client Management — demonstrated track record of managing senior-level government or institutional clients.

- Stakeholder Engagement — adept at navigating complex multi-stakeholder environments (internal and external).

- Project Management — strong command over timelines, resources, budgets, and risk mitigation.

- Strategic Thinking — ability to align campaign objectives with broader policy and organisational goals.

- Communication & Presentation — excellent verbal, written, and visual storytelling capabilities.

- Negotiation — skilled in contract discussions,



vendor management, and scope negotiations.

Technical & Domain Skills

- Proficiency in campaign management tools, CRM platforms, and project tracking software.

- Working knowledge of government procurement processes (GeM, tender/RFP frameworks).

- Familiarity with digital campaign ecosystems — social media, programmatic advertising, and analytics dashboards.

- Understanding of public policy, governance structures, and regulatory compliance in the Indian context.

Qualifications & Experience

- Bachelor's degree in Marketing, Communications, Public Policy, Business Administration, or a related field. MBA preferred.

- 13 – 16 years of total professional experience, with at least 8 years in account management or client-facing roles.

- Minimum 5 years of experience managing large-scale, multi-stakeholder campaigns.

- Prior experience working on government projects / public sector mandates is a significant advantage.

-Experience with central/state government ministries, PSUs, or autonomous bodies will be given preference

-Familiarity with Integrated Communications Campaigns for government schemes (e.g., flagship national programmes) is a strong differentiator.

What We Offer

- Chance to lead high-impact national campaigns that shape public awareness and policy outcomes.

- Collaborative, high-growth environment with exposure to India's top government and public-sector clients.

- Competitive compensation package commensurate with experience.

- Learning and development programmes, leadership mentoring, and a clear career progression path.

📌 Account Director — Government Initiatives (Delhi)
🏢 YourStory Media
📍 Delhi