About Us

UF Academy & Studios (UFAS) is a bootstrapped, multi-vertical organization working across wellness, sports, lifestyle coaching, athleisure, and social impact, with teams in India and Sri Lanka.

- URJA Academy – Internationally recognized fitness and lifestyle coaching certifications, including ISSA and URJA programs, helping individuals build careers in the fitness industry.
- URJA Inside for Gyms (UIG) – Partners with gyms on education, coach development, business systems, and member engagement solutions.
- URJA Lifestyle Care (ULC) – Holistic health and lifestyle coaching programs driving sustainable habit change across physical, mental, and emotional well-being.
- Athlamour – A premium women's athleisure brand, European-designed and trademarked, relaunching into the Indian market for the urban professional woman.
- CSR / PPP – Corporate social responsibility and public-private partnership initiatives, spanning compliance and strategic community programs.

Our work spans consumer-facing and institutional markets, creating opportunities to build and scale digital growth across multiple products and audiences.

About the Role

We're looking for a Performance Marketing Intern to work directly with the Founder and strategy team on lead generation and growth for three verticals:

- URJA Academy (ISSA certifications) — B2C: individuals looking to build a career in fitness coaching.
- URJA Inside for Gyms (UIG) — B2B: gym owners and operators.
- URJA Lifestyle Care (ULC) — B2C: individuals seeking holistic health and lifestyle coaching.

These three are deliberately grouped. The audiences overlap: a gym reached through UIG has coaches inside it who are ISSA candidates, and an ISSA-certified coach works at a gym that becomes a UIG prospect. ULC reaches the members inside both. Run well,



one campaign feeds two funnels — and retargeting across them costs far less than acquiring each audience cold.

This is a Founder's Office role: real campaigns, real budgets, real accountability for numbers — not a shadowing internship.

What You'll Own

Campaign Execution

- Plan and run lead-generation campaigns (Meta, Google) across all three verticals — audience definition, messaging, budget pacing.
- Run A/B tests on creatives, audiences, and landing pages.
- Adapt messaging to each audience: aspiring coaches (ISSA), gym owners (UIG), and health-focused consumers (ULC) do not respond to the same pitch.
- Build cross-vertical retargeting: convert UIG audiences into ISSA leads and vice versa, rather than running three siloed campaigns.
- Support and amplify UIG's existing inbound pipeline rather than replacing it — paid should compound what already works.

Performance Tracking

- Own a live campaign tracker across all three verticals: CTR, CPC, CPL, lead-to-inquiry rate, inquiry-to-enrolment rate.
- Deliver a weekly performance summary with 2–3 concrete next actions — not just data, recommendations.
- Report cost per enrolment, not just cost per lead — the metric that actually matters here.

Funnel Optimization

- Map the full journey from ad → inquiry → consult/demo → enrolment for each vertical and flag drop-off points.
- Improve lead quality, not just volume — a cheap lead that never enrolls is a failed campaign.
- Identify and test cross-sell paths between verticals (gym → coach certification, certification → gym partnership,



both → lifestyle coaching).
- Propose and test one funnel improvement per sprint.

What You'll Get Exposure To (not primary ownership)

- Ad creative direction and copywriting, working alongside design.
- Founder-level strategic discussions on channel selection and current product launches.
- Cross-vertical context — how growth priorities differ across UFAS's wider portfolio, including Athlamour and CSR/PPP.

What We're Looking For

- Pursuing or recently completed a degree in Marketing, Business, Communications, or related field.
- Comfortable with Excel/Google Sheets; basic exposure to Meta Ads, Google Ads, or Analytics is a plus.
- Strong analytical instincts — you look at a number and ask so what should we do differently
- Able to hold three different audiences in your head at once without blurring the messaging.
- Proactive; comfortable owning a metric, not just a task list.
- Fast-paced, shifting-priorities environment doesn't rattle you.

Good to have

- Interest in fitness, wellness, health, or education sectors.
- Any prior exposure to lead-generation or inquiry-to-conversion funnels (a college campaign, a side project, a past internship).
- Familiarity with retargeting, lookalike audiences, or custom audience building.
- Comfort with both B2C and B2B messaging — UIG sells to businesses, the other two sell to individuals.

Duration & Compensation

- Duration: 90 days, extendable based on performance and organizational need.
- Location: Bangalore.
- Compensation: Expenses covered, plus performance-based incentives tied to campaign outcomes (structure shared at offer stage).

Timeline

- Applications close soon
- Expected start date: August

How to Apply

Apply via LinkedIn, or share your resume with a short note on why performance marketing and Founder's Office work interests you.

📌 Founder's Office Performance Marketing Intern (Bengaluru)
🏢 UF Academy & Studios
📍 Bengaluru