Senior Marketing Manager

Location: Gurgaon

Experience: 5+ Years

Department: Marketing

Employment Type: Full-Time

About Jupitice

Jupitice is a LegalTech company focused on transforming the legal and justice ecosystem through technology-driven solutions. We are looking for an experienced and result-oriented Senior Marketing Manager to lead our 360-degree marketing function and drive brand visibility, digital growth, lead generation, and market positioning.

Role Overview

The Senior Marketing Manager will be responsible for developing and executing the overall marketing strategy for Jupitice across digital, social media, performance marketing, SEO, SEM, content, and brand marketing.

The ideal candidate should have strong experience in building integrated marketing strategies, managing multiple channels, driving measurable business outcomes, and leading marketing initiatives from strategy to execution.

Key Responsibilities

1. 1. 360-Degree Marketing Strategy

- Develop and execute comprehensive marketing strategies aligned with Jupitice's business and growth objectives.
- Build integrated marketing plans across digital, social media, content, performance, SEO, SEM, PR, and brand communication.
- Identify recent opportunities for brand building, customer acquisition, market expansion, and business growth.
- Define marketing goals, budgets, KPIs, and performance measurement frameworks.

2. Performance Marketing

- Plan, execute, and optimize paid marketing campaigns across relevant digital platforms.
- Manage campaign performance, budgets, CPL, CAC, ROAS, conversions, and lead quality.
- Develop data-driven strategies to improve campaign efficiency and ROI.
- Work closely with the Sales team to ensure effective lead generation and conversion.

3. Digital Marketing & SEM

- Lead digital marketing initiatives across paid and organic channels.
- Manage SEM campaigns and optimize search performance.
- Develop strategies for increasing website traffic, lead generation, brand visibility, and online conversions.
- Monitor digital marketing trends and emerging platforms.

4. SEO

- Develop and implement comprehensive SEO strategies for Jupitice's digital assets.




- Drive organic traffic growth through technical SEO, on-page optimization, off-page SEO, keyword strategy, and content optimization.
- Monitor rankings, organic traffic, backlinks, and other SEO performance metrics.
- Collaborate with content and technology teams to improve website performance and search visibility.

5. Social Media Marketing

- Develop and execute social media strategies across platforms such as LinkedIn, Instagram, YouTube, and other relevant channels.
- Build Jupitice's brand presence and thought leadership across social media.
- Manage the social media calendar, campaigns, content distribution, and engagement.
- Track social media performance and continuously optimize content and campaigns.

6. Content Marketing & Management

- Lead the overall content strategy across blogs, social media, website, email marketing, videos, newsletters, and other marketing assets.
- Ensure consistency in brand messaging and communication across all channels.
- Work with internal teams, designers, agencies, and content creators to develop high-quality marketing content.
- Develop content strategies that support SEO, brand awareness, lead generation, and customer engagement.

7. Brand Marketing & Communication

- Strengthen Jupitice's brand positioning in the LegalTech and technology ecosystem.
- Ensure consistency in brand identity, tone of voice, messaging, and communication.
- Plan and execute campaigns, events, webinars, partnerships, and other brand-building initiatives.
- Identify opportunities for thought leadership and industry visibility.

8. Analytics & Performance Tracking

- Establish and monitor key marketing metrics and dashboards.
- Analyse campaign performance, customer behaviour, website traffic, lead sources, and conversion data.




- Prepare regular marketing performance reports and provide actionable insights to management.
- Use data to make informed decisions and improve marketing effectiveness.

9. Cross-Functional Collaboration

- Work closely with Sales, Product, Business Development, Design, Technology, and Leadership teams.
- Align marketing campaigns with business objectives and sales targets.
- Manage external agencies, freelancers, vendors, and marketing partners, wherever required.
- Lead and mentor marketing team members as the function grows.

Key Performance Indicators (KPIs)

- Growth in qualified marketing-generated leads
- Lead quality and conversion rate
- Website traffic and organic traffic growth
- SEO rankings and organic visibility
- Performance marketing ROI and ROAS
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC)
- Social media growth and engagement
- Brand visibility and reach
- Content performance and engagement
- Marketing contribution to overall business growth

Requirements

- 5+ years of experience in marketing, digital marketing, growth marketing, or a similar role.
- Strong experience in managing 360-degree marketing strategies.
- Hands-on experience in Performance Marketing, SEO, SEM, SMM, Social Media, Content Marketing, and Digital Marketing.
- Strong understanding of marketing analytics, campaign performance, and digital marketing metrics.
- Experience in managing multiple marketing channels and campaigns simultaneously.
- Strong communication, strategic thinking, and project management skills.
- Experience in managing agencies, vendors, and external marketing partners is preferred.
- Experience in B2B, SaaS, Technology, LegalTech, or a similar industry will be an added advantage.

What We Are Looking For

We are looking for a marketing leader who is both strategic and hands-on-someone who can develop the overall marketing roadmap while also driving execution and measurable results across various marketing channels.

If you are passionate about building brands, driving digital growth, creating impactful campaigns, and owning marketing end-to-end, we would love to hear from you.

Location: Gurgaon

📌 Senior Marketing Manager (Gurugram)
🏢 Jupitice Justice Technologies
📍 Gurugram