Role Overview

The Shopify Merchandiser is the person standing at the front door of the shop, constantly arranging the shelves so the right products catch a shopper's eye at the right moment. For Basil, that shop is yourbasil.com — and unlike a physical store, every choice is measurable: what gets clicked, added to cart, abandoned or sold out.

This role turns those signals into a store that quietly gets better every week. You own how the Basil catalogue looks, performs and converts — how collections are built and products are ranked, how launches and promotions go live, and how everyday traffic turns into orders — all while keeping the catalogue clean, accurate and in stock.

The Day-to-Day

A typical week starts with the numbers — last week's conversion rate, average order value, best and worst sellers, and anything that went out of stock. From there it's a mix of reactive and planned work: fixing a collection that isn't converting, updating product data for a restock, building the page for an upcoming launch, setting up a festival offer, and coordinating with the warehouse so in office stock matches reality. Around launches — a new lunch box colour, a back-to-school bundle, a Diwali gifting range — the week gets busier: building products, arranging collections, briefing the on-page content, setting pricing and discounts, and checking everything on mobile before it goes live.

Key Responsibilities

Catalogue & Storefront

• Build and maintain the catalogue. Own every product as a Shopify entry — variants, images, descriptions, tags and metafields — kept accurate and consistent so products are easy to find, filter and trust.

• Decide what shoppers see first. Curate the homepage and collection pages — which products lead, how they're ordered,



and which bundles and cross-sells appear — to maximise conversion and average order value.

Launches, Pricing & Promotions

• Run launches and promotions. Own the mechanics of going live cleanly and on time — new products, restocks, seasonal and festival campaigns, discounts and offers, timed with marketing.

Optimisation & Operations

• Optimise for conversion. Improve badges, images, filters, reviews and the path to checkout; test, watch the numbers, and keep what works.

• Protect the basics. Keep inventory synced and coordinate with operations so the store never oversells or hides in-stock items.

• Keep marketplaces aligned. Ensure catalogue, imagery and messaging stay consistent across Amazon,Flipkart and Myntra.

Who You'll Work With

Day-to-day with marketing (campaign timing and offers), design (storefront and creative), operations /warehouse (stock and availability), and the growth lead you report to. You're the connective tissue that keeps the storefront sharp.

What Sets a Great Merchandiser Apart

A good merchandiser keeps the store tidy and launches on time. A great one has a merchant's instinct — they sense what's off about a page before the data confirms it, they know which product to push this week, and they treat conversion rate and AOV as personal scoreboards. Equal parts organised operator and curious analyst.

Requirements

• 2+ years in e-commerce merchandising, catalogue or store management — hands-on with Shopify.

• Strong grasp of the Shopify admin: products, collections, metafields, discounts and common apps.

• Comfort with data; you use web analytics (GA4 / Shopify Analytics) to spot problems and opportunities.

• A merchandiser's instinct for what makes a store easy and tempting to buy from.

• Organised and deadline-driven, able to run many launches and promotions in parallel.

📌 Shopify Merchandiser (Bengaluru)
🏢 Valarr.io
📍 Bengaluru