We are seeking an experienced and strategic Marketing Director to lead our marketing initiatives and drive brand growth. The ideal candidate is a results-oriented leader with expertise in digital marketing, brand strategy, demand generation, and team leadership. You will oversee the planning, execution, and optimization of marketing campaigns while collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities

- Develop and execute comprehensive marketing strategies aligned with business goals.
- Lead and mentor the marketing team, fostering collaboration, creativity, and high performance.
- Plan and oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Build and strengthen the Nians brand through strategic positioning and messaging.
- Generate qualified leads and improve customer acquisition through data-driven marketing initiatives.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Analyze campaign performance using marketing analytics tools and present actionable insights.
- Collaborate with sales, design, content, and development teams to ensure integrated marketing efforts.
- Identify emerging market trends, customer needs, and competitive opportunities.
- Establish KPIs and track marketing performance against business objectives.
- Build strategic partnerships and identify opportunities for business growth.




- Ensure brand consistency across all digital and offline marketing channels.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree is a plus.
- 6+ years of experience in marketing, with at least 3 years in a leadership role.
- Strong experience in digital marketing, brand management, lead generation, and campaign strategy.
- Proven success in developing and executing high-impact marketing campaigns.
- Excellent leadership, project management, and team development skills.
- Strong analytical mindset with experience using tools such as Google Analytics, Looker Studio, HubSpot, or similar platforms.
- Experience managing marketing budgets and measuring campaign ROI.
- Outstanding communication, presentation, and stakeholder management skills.
- Ability to thrive in a fast-paced, remote work environment.

Preferred Skills

- Experience in a digital marketing agency or martech setting.
- Knowledge of CRM and marketing automation platforms.
- Familiarity with AI-powered marketing tools and automation workflows.
- Experience in B2B marketing, international markets, and demand generation.
- Understanding of website optimization, UX, and conversion rate optimization (CRO).

What We Offer

- Competitive salary and performance-based incentives.
- Flexible remote work environment.
- Opportunity to lead innovative marketing initiatives for diverse clients.
- Professional development and continuous learning opportunities.

📌 Marketing Director (India)
🏢 Niansec
📍 India