Key Responsibilities:

- Craft clear, engaging, and on-brand copy for various formats from social media posts and digital ads to email campaigns, push notifications, blogs and video scripts.
- Collaborate closely with the product, marketing & analytics team and stakeholders to bring campaigns to life through compelling storytelling.
- Translate complex BFSI and D2C concepts into simple, relatable, and persuasive language.
- Stay on top of content and copy trends to keep our brand voice fresh, relevant, and competitive.
- Edit and proofread copy to ensure accuracy, clarity, and consistency across all touchpoints.
- Adapt tone and messaging based on platform, audience, and campaign objectives.
- Handle multiple projects at once while meeting tight deadlines (and still making it look easy).
- Be open to feedback, iterate quickly, and keep the creative energy flowing.

Required Qualifications:

- Bachelor s degree (or equivalent) in journalism, English, communications, or related discipline,



or other technical fields (like engineering, commerce, science, etc.).
- 2+ years of professional content & copy writing experience.
- Strong copy writing portfolio.
- Proofreading experience and familiarity with standard style guides.
- Experience with content management systems.
- Keen eye for detail.

Skills and Experience:

- Valuable grip of English language. Other languages would be a bonus.
- Exceptional research & writing skills.
- Preferred experience: BFSI industry, B2C marketing.
- Ability to work independently or with a team to meet deadlines.
- Excellent organizational skills and multitasking ability.
- Up to date with the on-going news & trends in BFSI industry.
- Follows & understands social media & pop-culture trends.

Skills: Copy Writing, B2C Marketing, Journalism, English

Experience: 2.00-7.00 Years

📌 Content Writer (Mumbai)
🏢 Airpay Services
📍 Mumbai