Experience

4–6 years in Performance Marketing
Mandatory: Healthcare / Medical / Hair Loss / Clinic / Pharma / D2C experience

Role Overview

We are looking for a Performance Marketing professional with proven experience in healthcare-focused paid advertising to drive high-quality leads, consultations, and customer acquisition across:

- Hair Transplant & Aesthetic Clinics (lead-driven campaigns)

- Online Hair Loss Medicine & D2C Platform (orders, subscriptions & retention)

This role requires strong hands-on expertise in Google Ads, Meta Ads, landing page optimisation, and ROI-focused campaign management, with a clear understanding of medical advertising ethics and compliance.

Key Responsibilities

Performance Marketing & Campaign Execution

- Plan, execute, and optimise paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook & Instagram)

- Social Media PPC & Display Advertising

- Coordinate with agencies, vendors, and internal teams to ensure seamless execution

- Drive performance campaigns focused on:

- Lead generation (consultations, enquiries)

- Customer acquisition (D2C medicine orders)

- ROI and cost efficiency

Landing Page & Conversion Optimisation

- Manage and optimise landing pages for:

- Lead quality

- Conversion rate

- Cost per lead (CPL) reduction

- Work closely with content, SEO, and design teams to improve funnel performance

- Ensure landing pages align with medical trust, clarity, and compliance

Campaign Optimisation & Testing

- Conduct in-depth:

- Keyword research

- Audience targeting

- Ad copy and creative optimisation

- Continuously test:

- Ad formats

- Creatives

- Audiences

- Landing pages

- Improve CTR, conversion rates, and overall campaign efficiency

Analytics, Tracking & Reporting

- Monitor, analyse,



and report campaign performance using:

- Google Analytics / GA4

- Google Ads Manager

- Meta Ads Manager

- Track KPIs such as:

- Leads

- Conversions

- CAC

- ROI

- Prepare regular performance reports with transparent insights and recommendations

Cross-Functional Collaboration

- Collaborate with the content team to:

- Create and refine ad creatives

- Develop landing page content

- Align blogs and educational content with paid campaigns

- Support integrated marketing campaigns across paid, organic, and content channels

Content & Platform Management

- Manage and publish content on:

- WordPress websites

- Blogs

- Social media platforms

- Ensure consistency in messaging across all paid and organic touchpoints

Desired Skills & Experience

Must-Have

- Proven hands-on experience in:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook & Instagram)

- Mandatory experience in Healthcare / Medical / Hair Loss / Clinic or Pharma marketing

- Strong understanding of:

- Performance marketing

- Conversion funnels

- Online customer acquisition strategies

- Expertise in keyword research, campaign optimisation, and audience targeting

- Proficiency with:

- Google Analytics / GA4

- Ads Manager

- Excel / Google Sheets

- Working knowledge of WordPress

- Excellent English communication skills (written & verbal)

Good to Have

- Experience in SEO, website management, email marketing, and blogging

- Understanding of medical advertising compliance and ethical marketing practices

- Basic knowledge of HTML and CRO principles

- Experience working with D2C or subscription-based healthcare products

Tools & Platforms You’ll Work With

- Google Ads

- Meta Ads Manager

- Google Analytics / GA4

- WordPress

- MS Office / Google Workspace

📌 Performance Marketing Specialist (Google & Facebook Ads) (Rohini)
🏢 QHT CLINIC
📍 Rohini