Job Title: Performance Marketer

About ScaleX Media:
We’re a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹25 crores/month. We are growing at 2X!
We are currently a team of fun-loving members consisting of performance marketers, graphic designers, video editors, copywriters, and other leadership positions from all over the country. We’re all working towards one goal - ‘Disrupting education by helping meaningful coaches reach more people’.

Why are we hiring for this position?
To expand our capabilities in driving successful ad campaigns for our clients and managing substantial ad spending effectively.

What does the ideal candidate look like?

- 1+ years of hands-on experience in Performance Marketing, with strong expertise in Meta Ads (Facebook & Instagram Ads).
- Proven experience managing conversion-focused Meta Ads campaigns with significant daily ad budgets.
- Strong understanding of campaign scaling, audience targeting, retargeting, and performance optimization.
- Ability to develop high-converting content strategies for paid advertising.
- Excellent at identifying and creating ad hooks, ad angles, and winning creative concepts.
- Strong market research skills with the ability to analyze competitors and identify trends using platforms like Meta Ad Library, Amazon, Flipkart, Myntra, and other research tools.
- Experience collaborating with designers and video editors to create high-performing ad creatives.
- Positive understanding of marketing metrics such as ROAS, CPA, CTR, CPC, and Conversion Rate.
- Proficiency in Google Sheets or Excel for campaign reporting and analysis.
- Excellent written and verbal communication skills.
- Ability to analyze campaign data, identify trends, and provide actionable recommendations.
- Quick learner with the ability to adapt to new strategies and changing market trends.





Bonus Points If You Have

- Experience working with coaches, creators, EdTech, Healthcare, or D2C brands.
- Experience running YouTube Ads and Google Ads for lead generation or sales.
- Experience working in a Performance Marketing Agency or Digital Marketing Agency.
- Experience writing creative briefs, ad copies, and video ad scripts.
- Basic understanding of landing page optimization and conversion rate optimization (CRO).

Roles & Responsibilities

- Plan, launch, and optimize Meta Ads campaigns focused on lead generation and sales.
- Develop content strategies that improve ad performance and conversion rates.
- Research competitor advertisements and identify winning ad hooks, ad angles, offers, and messaging using platforms such as Meta Ad Library, Amazon, Flipkart, Myntra, and other market research tools.
- Work closely with creative teams to create high-performing static, carousel, and video ads.
- Continuously test creatives, audiences, offers, and messaging through A/B testing.
- Monitor campaign performance and optimize budgets to achieve target CPA and ROAS.
- Prepare daily, weekly, and monthly campaign performance reports with insights and recommendations.
- Scale winning campaigns while maintaining profitability.
- Collaborate with clients and internal teams to improve campaign performance and landing page conversions.
- Stay updated with the latest Meta Ads features, algorithm changes, and industry best practices.
- Consistently achieve user acquisition and revenue growth targets.
- Regularly communicate campaign performance, learnings, and recommendations with internal stakeholders.

Preferred Candidates

- Candidates with strong Meta Ads experience are highly preferred.
- Experience in a Performance Marketing Agency or Digital Marketing Agency is preferred.
- Candidates with strong skills in content strategy, creative research, ad hooks, ad angles, and competitor analysis will be given preference.
- Experience working with high-volume ad spends and conversion-focused campaigns is a strong advantage.

📌 Performance Marketing (India)
🏢 ScaleX Media
📍 India