Area Sales Manager (ASM) / Territory Sales Manager (TSM)

Job Title: Area Sales Manager (ASM) / Territory Sales Manager (TSM)
Department: Sales Marketing
Reporting To: Regional Sales Manager
Job Overview
We are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep field
experience in the agri-input industry to lead sales growth, drive team performance, and build strong
retailer and farmer relationships in assigned territories. The ideal candidate should be agronomically
sound, street-smart, and possess strong retail and team management skills with at least 3 8 years of
relevant experience.
Key Responsibilities

- Territory Sales Ownership

- Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,
fertilizers).

- Set monthly targets for territory and team; monitor daily sales tracking and beat performance.

- Ensure robust retail coverage, market penetration, and territory-specific growth planning.

- Team Management

- Lead, mentor, and manage Sales Officers/Executives across rural beats.

- Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.

- Review daily sales activities, plan joint fieldwork, and improve productivity through
coaching.

- Agronomy Farmer Engagement

- Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.

- Organize farmer meetings, field days, and demo plots to showcase product efficacy.

- Recommend right products based on soil, crop, and crop stage.

- Retail Sales Process Management

- Build strong retailer relationships for repeat orders, collections, and brand visibility.

- Ensure proper retail display, POS material usage, and scheme communication.





- Promote digital ordering and engagement through Univia s retailer app.

- Market Intelligence Reporting

- Track competitor schemes, pricing, new launches, and farmer preferences.

- Share structured feedback with Product, Branding, and SCM teams.

- Submit daily market activity reports and sales forecasts using company tools.

- Street Smartness Territory Knowledge

- Apply common sense and adaptability to handle field-level challenges.

- Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.

- Logistics, Planning Compliance

- Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.

- Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.
Candidate Requirements

- Experience: 3 8 years in agri-input field sales (mandatory).

- Education: B.Sc./M.Sc. Agriculture, or a relevant Agri-Business qualification.

- Vehicle: Must own a two-wheeler or car with a valid license.

- Skills:
o Strong team handling and sales drive.
o Ability to work independently in the field.
o Excellent communication in local language Hindi.
o Proficiency in planning, beat design, and reporting (mobile apps/Excel).
Why Join Univia

- Work with a forward-thinking agri-input company blending digital innovation with traditional
distribution.

- Take ownership of your territory and directly impact farmer productivity with quality
solutions.

- Get structured training, performance-based growth, and transparent incentives.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Sales Manager (ASM) / Territory Sales Manager (TSM)
🏢 Univia
📍 Jamnagar