JOB SUMMARY:
We are looking for a mid-level Digital Marketing & Content Growth Specialist with 5+ years of relevant experience in the IT industry. The ideal candidate should have strong hands-on experience in digital
marketing, content writing, campaign execution, lead-focused communication, and business growth initiatives. This role requires someone who can create impactful content, execute digital campaigns,
analyze performance, and support marketing activities for domestic and international markets.
KEY RESPONSIBILITIES :
Develop and execute end-to-end digital marketing strategies for India and Global Market including US markets.
Lead cross-channel campaigns (SEO/SEM, social media, Email, Paid Ads, Influencer & Display).
Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.
Drive performance marketing to achieve lead generation, conversion, and revenue targets.
Review campaign posts, communication materials, creative assets, and messaging approvals.
Manage and review daily deliverables including social media posts, campaigns, and content calendars.
Align digital initiatives with product roadmap, demand trends,



and market feedback.
Analyse market research to understand product positioning, demand patterns, and competitor activities.
Oversee content strategy and localization to fit regional audience preferences.
REQUIRED QUALIFICATIONS:
Proven experience managing digital marketing across Domestic & Global Markets.
Strong understanding of online & offline demand generation channels.
Hands-on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.
Experience with CRM systems and performance analytics.
Excellent knowledge of content marketing, lead generation funnels, and brand positioning.
Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously.
Excellent understanding of audience behaviour, cultural nuances, and trends.
Experience in managing large marketing budgets with measurable outcomes.
Ability to thrive in fast-changing market environments.
Growth-driven mindset with solid analytical ability.
AI Enthused and adoptive
Location: Near Vaishav Devi Circle, Ahmedabad (On-Site)

📌 Digital Marketing Strategist (Ahmedabad)
🏢 iSummation
📍 Ahmedabad