MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role of “Senior Digital Marketing Analyst” within our business operations in Bangalore, India. There are several openings in the Sales, Purchase, Imports and Accounting Departments.

Position Summary:

The Senior Digital Marketing Analyst will partner closely with MSI's U.S. Digital Commerce team to execute high- impact digital merchandising initiatives across multiple online retail platforms. This is a highly collaborative, hands-on role responsible for leading the execution of new product launches, coordinating cross-functional teams, optimizing digital merchandising, enhancing product content, supporting retailer onboarding, and leveraging AI technologies to continuously improve online customer experience. The ideal candidate is an experienced self- starter who enjoys taking ownership, solving complex business problems, collaborating across departments, and driving projects from concept through execution.

Primary Responsibilities Digital Merchandising & Customer Experience

The Senior Digital Marketing Analyst will play a critical role in enhancing MSI's digital presence across multiple retail platforms. This includes ensuring product information is accurate, engaging, and optimized to deliver exceptional customer experience while supporting business growth.

• Execute digital merchandising strategies across multiple retailer platforms.
• Coordinate new product launches, assortment expansions, and catalog enhancements.
• Optimize product pages through compelling content, imagery, and merchandising assets.
• Maintain accurate product data, specifications, attributes, pricing, and digital assets.
• Identify opportunities to improve discoverability, conversion, and customer engagement.

Cross-Functional Collaboration & Project Leadership





Success in this role depends on the ability to collaborate effectively across multiple business functions. The
individual will coordinate complex initiatives, align stakeholders, and ensure projects progress efficiently from
planning through execution.

• Partner with Product Management, Sourcing, Graphics, Photography, Marketing, Sales, and the U.S. Digital Commerce team.
• Coordinate the creation and approval of product information, imagery, videos, and digital assets.
• Manage project timelines, priorities, and dependencies.
• Drive accountability by following up on deliverables and removing roadblocks.
• Ensure initiatives are completed accurately and on schedule.

Content Strategy & Digital Assets

Compelling digital content is essential to helping customers make informed purchasing decisions. This role will develop and manage content that strengthens MSI's brand, improves online shopping experience, and meets retailer specific requirements.

• Develop product descriptions, feature bullets, comparison charts, buying guides, and merchandising assets.
• Ensure content is accurate, retailer compliant, and aligned with MSI brand standards.
• Collaborate with internal teams to improve product storytelling and digital presentation.

AI, Innovation & Process Improvement

MSI is committed to leveraging technology to improve efficiency and enhance customer experience. This role will actively explore new AI tools and process improvements that increase productivity and support digital commerce initiatives.





• Utilize AI technologies to improve content creation and merchandising workflows.
• Research emerging digital commerce technologies.
• Identify automation opportunities.
• Recommend innovative merchandising strategies.

Analytics & Continuous Improvement

Continuous evaluation and optimization are essential to maintaining a best-in-class digital shopping experience. This role will analyze performance, identify opportunities, and recommend improvements that support long-term business growth.

• Audit retailer listings and product content.
• Analyze competitor merchandising and digital best practices.
• Recommend improvements that strengthen product presentation.
• Document best practices and standardize processes.

Desired Candidate Profile

• Bachelor’s degree in business, Marketing, eCommerce, Communications, Information Systems, or a related discipline.
• 5–8 years of experience in eCommerce Merchandising, Digital Commerce, Catalog Management, Product Information Management (PIM), or Digital Marketing.
• Experience coordinating cross-functional projects across multiple business teams.
• Excellent written and verbal English communication skills.
• Robust organizational, planning, and project management skills.
• Ability to independently manage multiple priorities in a demanding environment.
• Exceptional attention to detail and commitment to quality.
• Strong analytical and problem-solving abilities.
• Advanced Microsoft Excel skills
• Flexible to work in Nigh Shift

Preferred

• Experience collaborating with major online retailers such as Home Depot, Wayfair, Amazon, Walmart, Ferguson, Costco, or similar eCommerce platforms.
• Experience with PIM and DAM systems.
• Familiarity with AI-powered productivity and content creation tools
• Working knowledge of SEO principles for eCommerce product p

📌 Digital Marketing Analyst (Bengaluru)
🏢 MSI services
📍 Bengaluru