Role Overview

We are looking for a proactive Sales & Marketing Associate to drive lead conversion and support marketing initiatives for ALFO Flooring kits, WOTS products, and Step-free.

This is a 60% sales / 40% marketing role that is heavily customer-facing. You will own outbound outreach, product consultations, and relationship building with US-based clients while also contributing to marketing activities that improve campaign performance and customer acquisition. A key responsibility will be supporting the ongoing implementation and management of Odoo CRM (currently in progress).

Key Responsibilities

Sales

- Contact and qualify leads generated from digital campaigns and website inquiries.
- Conduct needs-based product consultations (aligned with US Eastern Time) and guide prospects through the buying journey.
- Address objections, build trust, and convert leads into sales of ALFO Flooring kits, WOTS components, and Step-free products.
- Follow up systematically to maximise conversion rates and nurture long-term customer relationships.
- Coordinate cross-selling of accessories through Amazon, Walmart, and DIY channels in partnership with the marketing team.

Marketing

- Create and refine content (written, visual, and short-form video) for technical products across web, marketplace, and social platforms.
- Use AI tools effectively for content ideation, copywriting, research, and productivity.
- Support basic video editing for product demos, customer testimonials, and promotional content.
- Provide structured feedback and customer insights to improve digital campaigns, messaging, and targeting.




- Collaborate on performance analysis using website analytics tools.
- Contribute ideas and execution support for lead-generation and conversion initiatives.

CRM & Process Ownership

- Support the ongoing implementation of Odoo CRM (currently in progress), including lead tracking, pipeline setup, and reporting dashboards.
- Maintain accurate, up-to-date CRM data and deliver regular sales and conversion reports.
- Identify process improvements that increase efficiency and conversion rates.

Qualifications & Skills

- BBA in Sales, Marketing, Business Development, or a related field.
- Excellent verbal communication and persuasion skills; comfortable speaking with US-based clients.
- Solid organisational skills, proactive mindset, and ability to thrive in a fast-paced, open-minded startup environment.
- Proficiency in content creation (written and visual).
- Comfortable using AI tools for content, research, and daily productivity.
- Basic to intermediate video editing skills (tools such as Cap Cut)
- Familiarity with CRM systems (Odoo training and hands-on involvement will be provided as implementation progresses).
- Working knowledge of website analytics tools (GA4 preferred).
- Understanding of performance marketing, conversion optimisation, and online customer acquisition.
- Preferred: Prior experience in content writing for technical products.
- Bonus: Basic awareness of website constraints (HTML/CSS/JS) so you can give useful feedback to the tech and marketing team.
- Willingness to work flexible hours that overlap with US Eastern Time.

📌 Sales And Marketing Associate (Bengaluru)
🏢 Alfo Systems
📍 Bengaluru