Key Responsibilities

- Generate high-quality B2B and B2C leads from the USA and India.

- Create, manage, and optimize campaigns on:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, Performance Max & YouTube)

- Microsoft/Bing Ads

- LinkedIn Ads (preferred)

- Other paid and organic lead generation platforms

- Improve campaign performance by optimizing CTR, CPC, CPL, ROAS, and conversion rates.

- Build audience targeting strategies, retargeting campaigns, and lookalike audiences.

- Perform keyword research, competitor analysis, and A/B testing.

- Track campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.

- Generate daily, weekly, and monthly performance reports with actionable insights.

- Coordinate with the sales team to ensure lead quality and conversion.

Required Skills





- 3+ years of experience in Digital Marketing and Lead Generation.

- Strong expertise in Meta Ads, Google Ads, and Microsoft (Bing) Ads.

- Experience generating leads for the USA and Indian markets.

- Solid understanding of conversion tracking, landing page optimization, and marketing funnels.

- Knowledge of Google Analytics, GTM, CRM tools, and Excel.

- Excellent analytical and communication skills.

Preferred Qualifications

- Google Ads and Meta Blueprint Certifications are a plus.

- Experience working with international clients.

- Knowledge of SEO, LinkedIn Ads, email marketing, and automation tools is an added advantage.

📌 Performance Management Specialist (Bengaluru)
🏢 Impeck Telecoms Opc
📍 Bengaluru