Associate Product Marketing Manager (APMM) SaaS Products

Company: Ramxora.AI Private Limited
Location: Bengaluru, Karnataka (On-site)
Experience: 3–5 Years
Employment Type: Full-Time

About Ramxora.AI

Ramxora.AI is an AI-first SaaS company developing intelligent enterprise solutions that help organizations accelerate digital transformation through Artificial Intelligence, automation, cloud technologies, and data-driven innovation. Our mission is to build scalable, secure, and customer-centric SaaS products that solve real-world business challenges across industries.

Website: www.ramxora.ai
**Group Website **www.treezsaasai.com

Job Summary

Ramxora.AI is looking for an enthusiastic and strategic Associate Product Marketing Manager (APMM) to support the positioning, go-to-market (GTM), and growth of our AI-powered SaaS products. In this role, you will work closely with Product Management, Sales, Customer Success, and Marketing teams to develop compelling product messaging, execute product launches, create sales enablement content, and drive product adoption.

The ideal candidate has experience in B2B SaaS product marketing, strong communication skills, and a passion for translating technical capabilities into clear customer value.

Key Responsibilities

Product Positioning & Messaging

- Develop clear and compelling product positioning, messaging, and value propositions for AI-powered SaaS solutions.
- Translate complex technical features into customer-focused benefits for different target audiences.
- Ensure consistent messaging across all marketing channels and customer touchpoints.

Go-to-Market (GTM) Execution

- Assist in planning and executing GTM strategies for new product launches, feature releases, and enhancements.
- Coordinate cross-functional launch activities with Product, Sales, Marketing, and Customer Success teams.
- Track launch performance and recommend optimization opportunities.

Content Creation

- Create high-quality marketing collateral, including:
- Product brochures
- Solution briefs
- Case studies
- Whitepapers
- Blogs
- Website content
- Email campaigns
- Sales presentations
- Product datasheets

- Support the creation of customer success stories and thought leadership content.

Sales Enablement

- Develop sales enablement materials such as battle cards, pitch decks, FAQs,



objection-handling guides, and competitive comparisons.
- Conduct internal product training sessions to improve sales readiness.
- Partner with Sales Engineers and Account Executives to support customer conversations.

Market & Competitive Research

- Conduct market research to identify customer needs, industry trends, and emerging opportunities.
- Monitor competitor products, pricing, messaging, and positioning.
- Share actionable market insights with Product and Leadership teams.

Customer Insights

- Gather customer feedback through interviews, surveys, and customer interactions.
- Collaborate with Customer Success to identify customer pain points and success stories.
- Use customer insights to improve messaging and marketing strategies.

Campaign Support

- Collaborate with Digital Marketing teams on demand generation campaigns.
- Support webinars, product events, product launches, and promotional campaigns.
- Contribute to SEO-focused product content and digital marketing initiatives.

Analytics & Reporting

- Measure campaign effectiveness using key performance metrics.
- Analyze product adoption, engagement, website traffic, and campaign performance.
- Prepare regular reports and recommend data-driven improvements.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Engineering, Computer Science, or a related discipline.
- MBA (Marketing) is an added advantage.
- 3–5 years of experience in Product Marketing, SaaS Marketing, Product Management, or B2B Technology Marketing.
- Experience working with SaaS products or cloud-based enterprise software.

Required Skills

Product Marketing

- Product positioning and messaging
- Go-to-Market (GTM) strategy
- Product launch planning
- Customer segmentation
- Sales enablement
- Competitive analysis

Digital Marketing

- Content marketing
- Email marketing
- SEO fundamentals
- Social media marketing
- Lead generation campaigns




- Marketing automation platforms

Technical Knowledge

- Understanding of SaaS business models
- Familiarity with cloud technologies and enterprise software
- Basic understanding of Artificial Intelligence, Machine Learning, or Generative AI concepts
- Experience with CRM platforms such as Salesforce, HubSpot, or Zoho CRM
- Knowledge of analytics tools such as Google Analytics, Looker Studio, or Power BI is a plus

Soft Skills

- Excellent written and verbal communication
- Robust storytelling and presentation skills
- Analytical thinking and data-driven decision-making
- Creativity and problem-solving
- Cross-functional collaboration
- Strong organizational and project management skills
- Ability to manage multiple priorities in a fast-paced setting

Preferred Qualifications

- Experience in AI, Enterprise SaaS, Cloud, or B2B technology companies.
- Familiarity with product analytics and customer journey mapping.
- Experience launching enterprise software products.
- Certifications in Product Marketing, Digital Marketing, or Product Management are an advantage.

Key Performance Indicators (KPIs)

- Product launch success
- Marketing Qualified Leads (MQLs)
- Product adoption and feature usage
- Campaign conversion rates
- Sales enablement effectiveness
- Content engagement metrics
- Website traffic and product page performance
- Customer engagement and feedback
- Marketing campaign ROI

Why Join Ramxora.AI?

- Work on innovative AI-powered SaaS products with global market potential.
- Collaborate with talented Product, Engineering, Sales, and Marketing professionals.
- Gain exposure to cutting-edge AI, cloud, and enterprise technologies.
- Enjoy continuous learning, career development, and growth opportunities.
- Competitive compensation and performance-based rewards.
- Be part of a collaborative, innovation-driven, and fast-growing organization.

Job Location

Bengaluru, Karnataka (On-site)

How to Apply

Interested candidates are invited to send their updated resume to [email protected].

Websites:

- www.ramxora.ai
- www.treezsaasai.com

Join Ramxora.AI and help shape the go-to-market success of next-generation AI-powered SaaS products by delivering compelling customer experiences and driving product growth.

📌 Associate Product Marketing Manager- Saas Products (Bengaluru)
🏢 Treez Enterprise
📍 Bengaluru