- Coordinate creation and execution of email campaigns, newsletters and product mailers.
- Track campaign performance and maintain reports.
Social Media
- Coordinate with agencies for Calendar execution.
- Coordinate internally for post approvals and data checks
- Monitor comments, messages and engagement where required.
Digital Advertising
- Coordinate execution of Meta, Google and LinkedIn campaigns.
- Follow up with agencies for creatives, campaign launches and optimizations.
- Monitor campaign performance and maintain reports.
Website Management
- Coordinate website updates including products, blogs, banners and landing pages.
- Ensure website content remains updated and accurate.
- Coordinate with website developers for implementation of required changes.
Reporting & Vendor management
- Prepare weekly and monthly reports on website traffic, campaigns, social media and lead generation.
- Maintain campaign trackers and marketing documentation.
- Manage vendor registrations, invoices and other documents related to vendors
Cross-functional Support
- Support exhibitions and offline campaigns with digital promotions and communication.
- Coordinate digital requirements for product launches, events and company initiatives.