Job Summary

We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

" Roles & Responsibilities

- You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
- You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
- You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
- You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
- You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
- You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
- You will be responsible for market analysis and competitive evaluation:



Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
- You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.

"

Educational Qualification

Post-graduation in sales/marketing. Graduation in science preferred

Minimum Work Experience

- 1 to 3 yrs overall experience

Skills & Attributes & Critical Exposures Functional Skills

- Market Access Strategy
- Customer Value Propositions
- Regulatory Requirements
- Product Marketing
- Brand Strategy
- Brand Architecture
- Brand Representation

Resident Skills

- Business Acumen
- Data Analysis
- Market Intelligence
- Storytelling

Behavioural Skills

- Visionary Execution Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
- Team-oriented Drive Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
- Performance Mindset Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

Critical Exposures

- Exposure to product/brand management in the pharma sector or as a freelance brand specialist
- Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
- Exposure to Legal, compliance and medical regulation is preferred
- Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D; is desired.
- Exposure to CRM and Data Visualization tools is preferred

"

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